Business Blogging: The Right Foundation is Crucial for Success
Just after moving into my tiny house, I had trouble
sleeping. Our 120 square foot home built on a foundation of concrete piers took
us three years to build. I poured the concrete myself. I built the floor and
the walls. I knew where every screw was placed and that the house was solid.
And yet, as I climbed into the loft that was supported by concrete posts sunk several
feet into the ground, I couldn’t sleep. I was terrified that the house would
collapse under my weight. It didn’t help that I am afraid of heights, even
irrationally.
It took a few nights for me to feel comfortable. I just had to tell myself that the foundation was solid and the house was not just well built; it was overbuilt. I knew from experience it was more solid than some traditionally built homes.
That’s how I knew my fear was irrational. Building a home
with my own hands gave me control, and no matter what my brain was telling me,
I knew I was safe.
Your Brand is Your Foundation
In your business, your brand is your foundation. That
includes your reputation, the images you use to represent yourself, your
website, and your story. If you start with a solid brand, you’re going to be
just fine. Your brand will hold you up. What comes next is what you do with it.
How does your brand support you? How can you share it with others?
Your Voice
From your brand, you can determine your voice. You can do
this in many ways, but they should always be an authentic part of you. I’ve
shared before how my bestie promotes her pet massage business by having her
dogs as her ambassadors. It helps her get out of her shell and talk about her
business without feeling like she’s in the spotlight.
To find your voice, try a few of these simple exercises to
help get you to the next level of promoting your brand.
Your Story
I love the Simon Sinak quote, “People don’t buy what you do,
they buy why you do it.” It’s great that you own a knitting shop and sell
patterns, yarn, and needles. But why do you own that shop? Is it because you
love to knit and grew up learning how from your grandmother? Does it bring back
pleasant memories for you? Imagine that you’re a superhero and your power is
your business. What’s your backstory?
Your Blog
If your brand is your foundation, then your blog is the
building block of your business. It allows you to dynamically represent your
brand on your website, in your messaging, and shared on social media. You can
start as if you’re writing in a journal. Don’t even plan to publish anything;
just write. What kinds of things do you want to say about your business? What
words or feelings do you want to use?
If you don’t think of yourself as a writer, that’s okay. You
still have a story to tell. I can help. Tell me your story, talk to me about
your brand, and I can help you create a content plan to write your blog so you
can spend your time and energy on what you do best.
Blogging is what I do best. Email me to find out more.
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