Blogging 101 for Staffing Agencies
When I left the staffing industry, blogs were just starting
to find their place on staffing agency websites. I began a blog for my company,
but I was learning as I went and didn’t always hit the mark. Over the last 8
years, I’ve spent time diving deep into the world of staffing blogs and have
seen trends come and go.
If you want to know why you need a blog on your agency
website, the answer is simple. Google tracks views of your site as a part of
your ranking. This means the more people return to your site, the better
position you’ll have on the search engine. One of the easiest ways to do that
is to create quality content that encourages readers to return. Beyond that,
there are some more targeted reasons to start a blog. Let’s take a closer look.
Find More Clients and Attract More Candidates
Do you find new clients through cold-call visits? This tried
and true strategy certainly works, but times are changing. You may not be able
to walk into companies unannounced anymore, possibly forever. The same is true
for your applicant pool and accepting walk-ins to apply.
The workplace is evolving, and you need to adapt. A blog can
attract new clients and candidates and encourage them to contact you to find
out the next steps.
Show Your Subject Matter Expertise
How do you show people what you do? Be a resource. A blog
can be split between candidate and client-targeted posts. When you can provide
an answer that someone’s searching for, they are much more likely to call you
to answer bigger questions.
Show them you know what you’re talking about by writing blog
posts on typical HR or management concerns. Or resume writing and interview
advice. You’ve done this for a long time, so don’t keep your knowledge to
yourself.
Provide Easy To Understand Answers
Throughout the process, make sure you’re writing to your
audience. The reason a potential client or candidate is searching the web is that
they want to better understand the topic. If the information is too dense, they
won’t stick around.
If they get to your page, you need to engage them with easy
to read and understand content. This is why I suggest using storytelling to get
your point across. You can also break concepts down into easy to understand
soundbites.
Showcase Your Specialization
Do you specialize? Some companies work with just legal
offices, others staff in the medical industry. When you do that, you know you
have a very specific target audience for both clients and candidates.
Not only can you show how you’re a subject matter expert,
but you can use your blog and social media to showcase your specialization
which will create a good basis for SEO to attract the right people to your
site.
Personalize Your Content
Finally, you want to humanize your content. Sure, there are
times when an informative blog post is a better fit for your subject. You want
to be educational, but that doesn’t have to mean you have to be stuffy.
Showcase your personality on the blog. If you work with a
writer to create it, they can talk with you to get a feeling for your voice and
tone and be able to create content that sounds like it came from you and not
from a content mill.
Are you thinking about adding a blog to your staffing
website? Contact me today to learn more.
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