Business Blogging Goals to Hit Before The End of 2018

The question isn't why you need a blog. Blogging for your business creates regular content, which consistently updates your website and pushes your site higher up in search results. Most experts recommend a new blog post at least once a month, and for many companies once a week is achievable. So you know why you need a blog, but what does your blog need to accomplish? Here are 5 business blogging goals you can hit before the end of 2018.

Be a Subject Matter Expert

Our culture places a lot of emphasis on knowledge, and rightfully so. Someone who can speak intelligently about any given subject is given the opportunity to teach others what they know. Their expertise is sought out by anyone who wants to better understand the subject.

You could write a book about your field, but a blog is quicker and reaches a wider audience. Since knowledge on the internet is free for all, it provides a great resource for readers and positions the content creator as a thought leader . You can't put a price on that kind of positive reputation.

Stand Out from the Crowd

Every business knows they need to keep an eye on what their competition is doing. If your competition isn't blogging about their industry or projects, it may be time to take the lead and do it yourself.

Blogging can take a lot of forms. You can discuss industry news, share inside information about a day in the life of your company, or share your accomplishments and successes. But simply doing it can put you heads and shoulders above other companies in your space.

Improve Your SEO

SEO stands for Search Engine Optimization. While SEO has evolved over time, it's still one of the best ways to rate the performance of online media. There was a time when keyword stuffing was the norm for many businesses. When someone would search for a word that appeared on your site, they found your page.

Today, search engines like Google are putting the emphasis on quality of content rather than quantity of keywords. It's helpful to put together blog posts that are informative, helpful, and shareable. You may not think you have the time or the resources available to make this a priority, but if you don't your competition will.

Build Your Brand

You hear about branding a lot. Whether it's personal branding for job seekers to corporate branding to provide a snapshot of who you are, it is the first thing most people see when forming an opinion. To keep your brand consistent, reinforcing it through your message is an essential part of the process.

Blogging helps you tell your story beyond just your logo and mission statement. In fact, not every blog should be a helpful list of tips like this one. Telling your story as a narrative can help draw people in and make them stick around. Don't just state facts, but breathe life into what you're selling.

Communicate with Your Audience

Blogging also gives you a chance to start a conversation with your audience. Your posts can include an action item, ask a question, or invite people to share their own experiences. This can branch out to your social media profiles as you share your new content across various channels. 

The goal of any business is convert casual viewers into active customers. And people like to feel as if they are part of a community when making important decisions. Let them have share their voice by telling your stories and connecting.

Do you want to add a blog to your website and don't know where to start? If you'd rather focus on other tasks, hire me to help create content to ensure your story is being told. 


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