Facebook gets a lot of bad press these days. Many people have threatened to jump ship but the alternatives haven't proven to be sustainable. Facebook is a machine, for better or for worse, and many of us still use it to not only connect with our friends and family but also for our businesses.
I manage 16 different pages for clients or projects. It was 15 until a couple of months ago when I finally decided to bite the bullet and create a professional page for my writing work. Why did it take me so long? I really have no idea but now that I have created it my job is to keep it updated and grow my audience.
I have noticed that Facebook is becoming inundated with types of content pages. Sometimes it can be hard to keep track of them all. For instance, my business page has almost the same name as my personal Facebook timeline. Laura LaVoie and Laura M. LaVoie aren't that much different when you see it quickly scroll past, but for me that M is the distinguishing mark between persona…
There is a lot of information about what businesses should or should not include on their websites. Having a blog is encouraged, but how do you optimize it? Keywords and tags are important, but not if they're part of an incoherent word salad.
As a writer, my goal is to create content for your business that is readable, educational, entertaining, and fits your overall personality and style.
My earliest lesson with this was for one of my first clients after I started writing full time. I was asked to write a variety of small "vignette" type pages for a wrought iron company. I had to write a lot of them, using specific keywords. I knew if I just wrote the same basic stuff over and over again, it wouldn't attract readers back to their site. And it probably wouldn't convert them to customers.
So, I got creative. But not too creative. I got just creative enough. Here are some examples where the requirement was to work in certain keywords. Balusters
in Buckingham Palac…