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Creative Content: What Should You Focus on for Your Website?

There is a lot of information about what businesses should or should not include on their websites. Having a blog is encouraged, but how do you optimize it? Keywords and tags are important, but not if they're part of an incoherent word salad.

As a writer, my goal is to create content for your business that is readable, educational, entertaining, and fits your overall personality and style. 

My earliest lesson with this was for one of my first clients after I started writing full time. I was asked to write a variety of small "vignette" type pages for a wrought iron company. I had to write a lot of them, using specific keywords. I knew if I just wrote the same basic stuff over and over again, it wouldn't attract readers back to their site. And it probably wouldn't convert them to customers.

So, I got creative. But not too creative. I got just creative enough. Here are some examples where the requirement was to work in certain keywords.
Balusters in Buckingham Palac…